The days of online menus in PDF are over.
You’re on a train home from a long week at work. You’re looking for a place to take your partner for dinner that night. Unfortunately, about 3 out of 5 online menus are in pdf and are practically unreadable on a smart phone, unless you feel like a lot of pinching and zooming, but you don’t, so you skip to the next listed restaurant to find that perfect place.
Don’t be that restaurant owner. You are losing out. Mobile is here, embrace it.